PE-Owned Digital Health Marketplace·Provider Data and Network Database·12-Week Engagement·$5–7M projected revenue lift

How a provider-to-payer database got rebuilt around how plans actually work.

A flat plan list rebuilt into a five-tier hierarchy. The Aequalis Payer Insights Platform wired in for public LOBs. A national claims clearinghouse partnership for Commercial LOB. The offshore Data Operations team repositioned to high-judgment work.

How the engagement runs
01Weeks 1-3
Diagnose

Audit the historical database. Map every attribution path. Identify hierarchy collapses, duplicates, and the commercial-LOB blind spot.

02Weeks 4-10
Build

Five-tier hierarchy. Aequalis Platform integration. Clearinghouse partnership. Defined refresh cadence wired to each LOB.

03Weeks 11-12+
Transition & Operate

Hand to Product, Operations, Engineering, Data, and the offshore Data Operations partner. Quarterly cadence runs on natural rhythms.

Composite outcome from anonymized engagement
$5–7M
Projected top-line lift
Onboarding velocity + attribution
5-tier
Database hierarchy
Parent → LOB → benefits plan
12 weeks
Engagement duration
Diagnose · Build · Transition
4
Workflows delivered
Foundation for AI layer
0 gaps
Public + commercial LOB
Aequalis + clearinghouse
1 partner
Offshore Data Operations
Repositioned, not displaced

How the 3Pillars team learned what was actually inside the provider database.

The marketplace had been attributing providers to “plans” for over a decade, but the definition of “plan” had drifted. Sometimes it meant the parent payer. Sometimes a state subsidiary. Sometimes a specific Medicare Advantage product. Sometimes a benefits package inside that product. The diagnostic mapped how the database had grown organically, where the hierarchy had collapsed, and what providers and patients were actually seeing as a result.

Week 1
Database archaeology
Read every table, every attribution path, every join between provider records and plan records. Catalog every shape of “plan” reference in the data.
Week 2
Hierarchy + source-of-truth audit
Compare the existing flat structure against the real-world payer hierarchy. Identify what was publicly available (MA, Medicaid, ACA via CMS and state exchanges) versus what was not (commercial, which lives in carrier contracts and claims data).
Week 3
Complaint synthesis + offshore review
Map common recent provider complaints about onboarding friction back to specific structural issues. Sit with the offshore Data Operations team to document their workflow, their pain points, and where AI augmentation could reduce repetitive work without displacing the team.
What the client walks out of the Diagnostic with
  • A documented map of every attribution path in the current database
  • A proposed five-tier hierarchy (parent → subsidiary → LOB → benefits plan → network) with a migration plan
  • A quantified view of the commercial-LOB gap and a partnership thesis for closing it
  • A workstream-by-workstream build plan with the offshore Data Operations team scoped in as a collaborator on the future state

How the database got rebuilt and the integration layer went live.

Weeks 4-10 ran two parallel tracks. The schematic redesign, owned by engineering and data leadership. And the integration layer, built in partnership with Product, Operations, and the offshore Data Operations team. The Aequalis Payer Insights Platform plugged in as the source-of-truth feed for public LOBs. The clearinghouse partnership closed the commercial gap. Each piece had to land without breaking the live marketplace.

Four tracks, run in parallel
  • Schematic redesign and migration. Built the five-tier hierarchy. Migrated historical provider attributions into the new structure. Reconciled old-to-new against the live database with zero record loss.
  • Aequalis Payer Insights Platform integration. Wired in the Platform’s rolled-up repository of every MA, Medicaid, and individual exchange plan in the country, organized by parent company and state.
  • Claims clearinghouse partnership. Stood up a data-sharing relationship with a national claims clearinghouse to close the commercial-LOB visibility gap. Refreshed monthly.
  • Refresh cadence design. Built quarterly refresh workflows aligned to how each LOB actually updates: MA at start of plan year, ACA at start of plan year, Medicaid quarterly, commercial monthly off the clearinghouse feed.
Four workflows go live
01Database Schematic Redesign & Migration
02Aequalis Platform Integration
03Claims Clearinghouse Partnership
04Defined Refresh Cadence
What else gets stood up
  • Offshore team re-scoping. The offshore Data Operations team shifted from manual maintenance to reviewing refresh outputs, handling exceptions, and owning the quarterly QA pass. High-judgment work the agents could not do.
  • Reconciliation and audit logging. Every migration commit and every refresh cycle produces a reconciliation report and an audit trail engineering and data leadership sign off on.
  • Transition plan. Roles, refresh cadence, escalation paths, and the Week 11-12+ handoff sequence specified before the build wraps. Future-state opportunities (intake agent, live anomaly maintenance) scoped for when the underlying database is in place.

What gets built and how it runs.

Four workflows delivered in this engagement. Each carries a human-in-the-loop checkpoint before output drives action. Nothing writes to the production database without a person signing off.

Database Schematic Redesign & Migration

01
Inputs
Existing flat provider-plan database. Historical attribution records. Customer-complaint corpus mapped to structural issues.
Does
Re-architects the database into a five-tier hierarchy: parent organization → subsidiary → LOB → benefits plan → network. Migrates historical records into the new structure. Reconciles old-to-new mappings.
Output
Production-ready five-tier database. Migration audit log. Reconciliation report showing every provider record's old and new attribution.
Human
Product, Data, and Operations Leadership reviews the reconciliation report and validates a stratified sample of migrated records before cutover.

Aequalis Payer Insights Platform Integration

02
Inputs
Aequalis Platform public-LOB repository: every MA, Medicaid, and individual exchange plan in the country, organized by parent company and state.
Does
Maps Aequalis records to the marketplace's five-tier hierarchy. Refreshes the public-LOB layer of the database on each LOB's natural cadence.
Output
A continuously refreshed public-LOB layer that mirrors the live state of MA, Medicaid, and ACA plans nationally.
Human
Product, Data, and Operations Leadership reviews each refresh diff before it commits. Material structural changes (e.g., a parent payer reorganizing its LOB structure) escalate for additional review.

Claims Clearinghouse Partnership

03
Inputs
Claims-derived signal on commercial-plan presence and network attribution from a national claims clearinghouse partner.
Does
Translates clearinghouse signal into the marketplace's commercial-LOB layer. Identifies which commercial benefits plans are active by region, carrier, and provider.
Output
A commercial-LOB layer that fills the gap public sources cannot. Refreshed monthly.
Human
Product, Data, and Operations Leadership reviews monthly refresh outputs. Commercial-LOB attribution proposals go through a confidence-scored review queue before committing.

Defined Refresh Cadence

04
Inputs
Public-source updates from CMS (MA at start of year), HealthCare.gov and state exchanges (ACA at start of year), and state Medicaid agencies (rolling quarterly). Clearinghouse feed for commercial (monthly). Aequalis as the staging layer for public LOBs.
Does
Pulls plan updates on each LOB's natural cadence. Normalizes against the marketplace's five-tier structure. Identifies new plans, evolving plans (e.g., benefits-package changes), and retired plans. Produces a refresh review queue.
Output
A staged refresh package for each cycle showing additions, modifications, and retirements with confidence scores and source citations.
Human
Product, Data, and Operations Leadership reviews and approves each cycle's refresh package before commit. Annual MA and ACA cycles get extra sign-off given their scope.
Future opportunities scoped for when the foundation is in placefuture
  • AI-powered new-provider intake. Normalize incoming provider contracts against the five-tier hierarchy. Cross-reference Aequalis and the clearinghouse feed. Flag gaps and errors before records reach the data lake.
  • Live anomaly and hierarchy maintenance. Continuously scan for hierarchy drift, orphaned records, duplicate plan entries, and provider-plan attributions that do not reconcile across sources.

How the work flows across the people who run it.

Pick a persona in the left nav to see how the system changes that seat.

VP Product

Owns the provider-side product surface end to end.

Carries the growth target on provider acquisition and retention. Was hearing “the database is confusing” in every provider win-back call.

Before

Could not credibly promise an onboarding-time improvement because the underlying structure was the bottleneck. Plan attribution was a complaint surface, not a differentiator.

After

Has a coherent five-tier hierarchy product roadmap. Accurate plan attribution becomes a marketplace differentiator. Provider onboarding has a defined intake flow with measurable cycle time projected once the AI-powered intake layer deploys.

What the engagement does for this role
  • Powers a roadmap of provider-facing transparency features the flat database could not support
  • Surfaces onboarding-funnel data with structural-issue context attached
  • Flags providers whose attributions are stale or contested before churn risk hits
  • Produces a monthly view of plan-coverage completeness by region

What the team was left with.

The system runs on natural cadences tied to how the underlying payer market actually updates. The offshore Data Operations team remains a core part of the operating model. The database workflow and rules do the high-volume normalization, gap detection, and refresh staging. The team does the 1-off judgment work, exception handling, and final commits.

Operating cadence
Dailyfuture
Intake agent processes new provider contracts. Anomaly scanner runs against the live database. Exception queue updates for Data Operations review. Becomes operational once the AI-powered intake and anomaly-maintenance layers deploy.
Per cycle
Refresh agent runs on each LOB’s natural cadence. MA refresh at start of plan year. ACA refresh at start of plan year. Medicaid refresh quarterly. Commercial refresh monthly off the clearinghouse feed.
Quarterly
Operating-model review covering throughput, exception rates, accuracy metrics, and offshore Data Operations workload. Data leadership signs off on hierarchy structural changes from the prior cycle.
What expansion looks like
  • New product surfaces using the five-tier hierarchy (e.g., patient-facing plan-match explanations)
  • Additional clearinghouse partnerships for redundancy and coverage depth in commercial
  • Tighter feedback loop from booking-completion data back to attribution confidence scoring
Where AI could be applied moving forwardfuture
  • AI-powered new-provider intake. Normalize incoming provider contracts against the five-tier hierarchy. Cross-reference Aequalis and the clearinghouse feed. Flag gaps and errors before records reach the data lake. Route exceptions to the offshore team for high-judgment review.
  • Live anomaly and hierarchy maintenance. Continuously scan for hierarchy drift, orphaned records, duplicate plan entries, and provider-plan attributions that do not reconcile across sources.
  • Deeper claims integration. Move from monthly clearinghouse refresh toward near-real-time commercial-LOB signal as claims pipelines mature.
  • Real-time benefit interpretation. Beyond plan-level attribution, surface benefit-level expectations (copays, prior-auth flags) at the moment of booking.
  • Provider-onboarding chatbot. A conversational front door for the intake workflow that handles routine provider questions and escalates complex cases to ops.
  • Patient-facing plan match assistant. Help patients confirm their specific benefits plan before booking, reducing the “I thought I was in-network” complaint volume.

A digital health marketplace rebuilt the database underneath its consumer experience in twelve weeks. Every new LOB, plan, and refresh cycle after that feeds the same engine.

Run this on a provider-network database.

30-minute working session. We’ll walk through what an engagement could look like.

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